At Design Hotels™ we focus on the people who make our member hotels so extraordinary and who create the imaginative spirit that shapes our brand.

Whether designers or developers, owners or operators, our Originals are always outstanding personalities and extraordinary thinkers. They are the motors behind pioneering design and revolutionary hospitality. They shape the way we travel, they influence the way we do business and the tantalize us with new and exciting hospitality trends. The local flavor that permeates each hotel forms the core of our long-term vision of providing unique hotel experiences for the design-savvy traveler of the 21st century.

Each Original is, by definition, profoundly different. But they all share a few common denominators. Originals take risks. They have entrepreneurial spirits. They have a strong sense of aesthetics. They curate their own cosmos. They are the very soul of whatever they build, operate, represent, and establish.

Whenever we choose a member hotel, we always look for its distinguishing factor – the originality in its concept. It is about scrutinizing key areas to find exactly the right members: holistic concepts, location, architecture, design, local integration, corporate ethics and – most importantly – the people behind the concept and their commitment towards their hotel.